Nara Dessert Cafe

Nara is a family owned Asian-fusion cafe serving specialty desserts in Alexandria, Virginia. The cafe is named after Nara Park, the famous deer park of Nara, Japan, in celebration of its special relationship between animals, people, and food. Since its founding in 2015, Nara has become a community favorite for local college students and young professionals seeking a cozy place to co-work or socialize.

The Challenge
After years of one-off projects, Nara was struggling with inconsistent visuals across its menus, packaging, social media, and website. We worked with Nara to create a cohesive and delightful brand experience for their customers both in-person and online.

This is a concept project created as part of the FauxFolio Challenge.

Scope

Brand Strategy
Brand Identity
Website
Collateral