Anna Chen is a life coach for Asian women. Based in Paris, her writing often focuses on the struggle of growing up in France as a child of Chinese immigrants. She runs a popular instagram account called “To be an Asian woman is…” at @etrefemmeasiatique.
Anna reached out to me to develop a brand that felt honest, personal, and transformative. It was important that the brand reflected both her French and Chinese identities.
The final design incorporates delicate French and Chinese-inspired details in an elegant, modern layout.
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