Anna Chen

Anna Chen is a life coach for Asian women. Based in Paris, her writing often focuses on the struggle of growing up in France as a child of Chinese immigrants. She runs a popular instagram account called “To be an Asian woman is…” at @etrefemmeasiatique.

Anna reached out to me to develop a brand that felt honest, personal, and transformative. It was important that the brand reflected both her French and Chinese identities.  

The final design incorporates delicate French and Chinese-inspired details in an elegant, modern layout. 

Scope

Logo Design
Brand Design
Website Design

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Chinese red stamp inspired logo on a business card for life coach for Asian women by Lucky Kaya Creative
Service page website design for life coach for Asian women by Lucky Kaya Creative
Art deco typography for life coach for Asian women by Lucky Kaya Creative
Chinese red stamp inspired logo for life coach for Asian women by Lucky Kaya Creative
Soft golden color palette with red accent for life coach for Asian women by Lucky Kaya Creative
Stamp Lucky Kaya Creative Studio

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